As the ambassador for YSL Beauty’s MYSLF fragrance, I shared my journey of reinvention and resilience through a photo and video campaign.

Showcased Ulsan’s unique blend of nature, culture, and hidden experiences through a visually curated, story-driven journey beyond Seoul.

To amplify M.A.C.ximal lipstick, I explored how makeup challenges gender norms while encouraging men to embrace self-expression and break societal norms.

Created an engaging Instagram Reel for Pepero that highlights the Agent:P recruitment and drives sign-ups through fun, product-led storytelling.

Invited as a guest to Seoul Fashion Week, I had the privilege of attending four stunning runway shows – Ajobayajo, LIE, UL:KIN and Youser.

To amplify the Hennessy Chinese New Year Collection, I developed a series of floral-inspired photo campaigns that visually communicated elegant luxury.

As part of a Singapore and Malaysia ad campaign for IT Cosmetics, I encouraged people to embrace natural beauty and boosting confidence, imperfections and all.

In this campaign, I created fashion-focused, editorial-inspired content to showcase the Levi’s® x Eli Russell Linnetz collection.

Documenting the the global touring Vespa capsule collection pop-up store that embodies an irreverent spirit and exploring new territory through a photo series.

I conceptualized a retro, whimsical-inspired photo series to showcase the new eyeglasses collection from COS X Linda Farrow.

In this New Balance collaboration, I showcased the introvert’s lifestyle, sharing how I recharge through solitude and personal hobbies.

Invited to the launch of The Glenlivet: Groundbreaker Collection, I documented the event and product through a unique photo series.

I created satirical video content encouraging people to stop stressing about being single and start focusing on themselves by picking up hobbies they love.

Partnering with Wisma Atria, I created engaging, style-focused video content for men, showcasing the best products from their stores.

Speaking at Next-In-Vogue, I shared insights on how social media can help cultivate impactful communities and real social change.

My father and I sat down for an interview, discussing how love and patience helped heal our estranged relationship, with advice for others seeking reconciliation.

Featured in Female magazine’s June 2024 issue, as one of 14 TikTok stars shaping Singapore’s digital scene and making an impact online.

I  shared my entrepreneurial journey, my craft as a creator and designer, the lessons learned from failure, and how perseverance turned life into an adventure.

I spoke on Channel News Asia’s radio show “Work It” with Cheryl Goh and Tay Soo Sien about mental health, gender equality, and my journey as an entrepreneur.

Honoured as one of the best-dressed at Next-In-Vogue Gala, showcasing my personal style with others in the fashion scene.

Featured on Today Online, the article discusses how Singapore’s education system stifles creativity and why design students should trust their creative voice.

On the podcast SGBOYS, I talked about being queer in Singapore, finding my community, and how embracing self-acceptance changed my life.

Kiss 92 FM’s On Your Way with Joshua Simon, I shared my thoughts about being a creator in Singapore, mental health and fun dating advice.

In an interview with Keane Low, I shared my journey of emotional growth, overcoming self-regret, and learning the importance of gratitude.

Created the visual identity, set design, and merchandise for Gorillaz’s Demon Dayz Festival, celebrating the launch of Humanz.

Inspired by the memories of my late grandfather, I illustrated and produced 18 Peranakan-style tiles that represent the multicultural fabric of Singapore.

For 4 seasons of London Fashion Week,
I produced event designs, including graphics, signage, set design, and print artworking.

Created an experiential circus-inspired brand activation, ‘The Wonderful World of M.A.C.’, to celebrate the launch of M.A.C.ximal lipstick.

Conceptualised ‘Adidas Archive’, a library-inspired brand activation at Paris Fashion Week, showcasing all of Adidas X Y3’s fashion collaborations.

Conceptualised and produced the set design for Robert Wood’s fashion presentation at London Fashion Week, crafting a dark and mysterious atmosphere.

Designed CogX, the UK’s largest tech festival, including branding, and sponsor assets for Google X, Accenture, HSBC, and more. Awarded ‘Tech Event of the Year’

Conceptualised and designed the brand identity for Future Change Festival, a conference dedicated to championing ideas, innovation, and positive change.

Designed the event brand identity and set designs for Taylor Wessing’s global conference to create an experience that sparked transformative conversations.

Designed the brand identity for Boulevard Theatre in Soho, including the logo, print materials, marketing collateral, and staff uniforms.

Conceptualised and designed Marble London’s new brand identity, aligning it with their storytelling and commitment to sustainability.